I started my career as an advertising creative in London. As an art director, I worked at high profile agencies DDB London, BBH London, and AMV BBDO London for clients such as Levis, Volkswagen, Audi and British Telecom. By the age of 32 I  had won 14 Cannes Lions including 6 golds and was acknowledged by Creative Circle as the 8th most awarded creative in Great Britain. My work has also been exhibited in the V&A.

I now utilise my experience as a creative and combine it with direction.

This has given me a unique perspective and knowledge of how clients relate to agencies and how they perceive production companies. Thus I am extremely experienced in managing clients expectations of a job in hand and walking them through it in a language they understand. I become a valuable ‘interpreter’ if you like, for both the agency and client and this has proven to be a huge asset in my field all over the world.

 As a result I have either won or been nominated in all the major advertising awards as a commercials director (Cannes, D&AD, The US One Show, BTAA and the Creative Circle) as well as being in the Cannes New Directors showcase, Shots ‘Faces to Watch’ and excepted into The Directors Guild of America.

One of my key strengths is casting and together with my art directing background I can not only do visual work but also comedy and hard hitting drama. In fact every public service ad I've written or directed has won an accolade. Something I'm very proud of. 

My first first short film 'Kapara' shot in Australia was motivated by giving an indigenous actress an unconventional lead role. It's been rewarded with recognition all over the world in short film competitions.

Click below to see 25 years condensed into 1 minute: